Instant Access Media Taps Microspace to Deliver Digital Entertainment to Nationwide Bar Network
Raleigh, NC – February 11, 2008 – Microspace Communications Corporation (Microspace), the leading provider of point-to-multipoint satellite services, was selected by Instant Access Media to deliver i-am TV, an out-of-home digital entertainment network, to the largest neighborhood and sports bars across the United States.
The i-am TV network features exciting out-of-home entertainment programming and marketing messages that cater specifically to bar patrons. The network allows advertisers to reach the elusive 21-34 year-old demographic and provides venues entertaining video programming that grabs the attention of patrons.
“We are extremely excited to be working with Instant Access Media to deliver content for their truly revolutionary entertainment network,” said Greg Weaver, manager of digital signage networks for Microspace. “i-am TV represents one of the most innovative and impressive out-of-home digital TV networks that is mutually beneficial to all parties; advertisers, bars and patrons.”
Instant Access Media chose Microspace due to their impressive resume of successful and reliable digital signage installations. Microspace’s satellite delivery also brings flexibility, allowing almost instantaneous changes to accommodate venue or advertiser.
“Microspace was the clear choice for Instant Access Media when choosing a digital delivery platform partner for i-am TV, “said Todd Martin, CEO at Instant Access Media. “Microspace’s expertise has enabled us to supply virtually 100 percent reliable service to our growing network of more than 200 locations in 13 cities across the United States.”
Microspace’s technology powers a significant number of North American digital signage networks. Current deployments represent signage in nearly 10,000 locations with over 30,000 individual signage displays. Customers including Abercrombie & Fitch, ClubCom and more rely on Microspace’s VELOCITY digital signage satellite service to enhance content delivery across networks of all sizes at affordable rates.
Instant Access Media, LLC, a privately held company based in Denver, CO, operates the i-am TV network. i-am TV, an innovator of out-of-home digital entertainment and advertising, delivers action-packed video programming via satellite to a network of high-definition (HD) large panel TV's located in the country's highest-traffic Sports and Neighborhood Bars. i-am TV offers HD quality video advertising, and state-of- the-art satellite delivery allows i-am TV to respond instantly to an advertiser's needs. i-am TV also incorporates mobile technology including SMS, MMS and live text-to-screen polling i-am TV operates in Atlanta, Austin, Boston, Chicago, Dallas/Ft. Worth, Denver, Houston, Los Angeles Minneapolis, New York, Phoenix, San Antonio San Diego, San Francisco and Tampa with complete deployment in 30 top DMA's in 2008. For more information visit http://www.i-am.tv
Microspace Communications Corporation (Microspace), a subsidiary of Capitol Broadcasting Company, is the leader in satellite services for digital signage, business communications and digital cinema. The company operates the largest global business satellite broadcasting network with nearly 340,000 remote links worldwide.
Microspace’s VELOCITY content delivery platform is available as either a dedicated solution or as an on-demand service, enabling customers to easily and affordably expand bandwidth as their delivery needs change. Microspace is headquartered in the U.S. and has a presence in Europe and Latin America. For more information, visit www.microspace.com.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, 99.9 The Fan, Microspace, the North Carolina News Network, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC, WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office building in Durham, NC.