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Microspace Powers DrinksTV Beverage
Digital Signage Network
Satellite Delivery of Customized Beverage Content to Reach
over 1,000 stores in 2007
Raleigh,
NC – April 17, 2007 – Microspace Communications
Corporation (Microspace), the leading satellite services
provider for digital signage, today announced that Kyle
Private Networks (KPN) has selected the VELOCITY digital
signage satellite solution to power DrinksTV, a digital
signage network for beverage retailers. The network is
expected to reach over 1,000 stores by the end of 2007.
The full solution will be demonstrated at NAB 2007 in the
Microspace booth #C6244.
“Advertisers today are looking for new ways to reach
their customers and track the conversion of their campaigns,” said
Philip Jarrell, vice president of Retail Media for Kyle Private
Networks and DrinksTV. “Reliable and secure dynamic
digital content designed to increase the sales of premium
brands allows you to follow and rate the effectiveness of
the segment. By utilizing Microspace’s VELOCITY satellite
solution,
we
have the confidence that this network will rapidly scale
based on our growing customer demand in the coming
year.”
DrinksTV.com is the largest multimedia
platform
and in-store television network for the beverage industry
providing programming
for
the
beer, wine and spirits retailer, advertiser and consumer.
Microspace’s satellite solution delivers secure and
reliable
high-speed
video, data and broadcasting services. The VELOCITY digital
signage satellite solution is integrated
with
the
Real Digital Media offering, to integrate both satellite
and
terrestrial
capabilities. The combined solution allows KPN to seamlessly
scale and customize quickly and efficiently.
“Digital signage is taking off in the beverage industry
as more advertisers are looking to capture the consumer’s
attention at the point of sale,” said Greg Weaver,
manager of digital signage distribution at Microspace. “As
networks
grow,
satellite delivery has become the front runner for real-time
distribution of customized media rich content.
We
are
very excited to demonstrate the ROI of satellite delivery
for
the
DrinksTV network today and as it grows to deliver to 1,000
sites in the near future.”
DrinksTV programming includes drink recipes that are designed
to influence the purchase of premium brands. Also included
are short entertaining segments featuring such topics as
the latest drink trends, party tips, trivia and more. Programming
is updated weekly and reaches over 33 million consumers on
an annual basis.
About Kyle Private Networks, LLC
KPN
is one of the nation's largest owners of in-store television
networks with over 1,200 locations operating and under
construction in 45 states. KPN operates both its DrinksTV
(www.drinkstv.com) and PharmaSee TV (www.PharmaSee.tv)
television networks from its corporate headquarters in
Miramar, FL.
About Microspace
Microspace
Communications
Corporation (Microspace), a subsidiary of Capitol Broadcasting
Company, is the leader in satellite
services
for digital signage, business communications and digital
cinema. The company operates the largest
global
business satellite broadcasting network with nearly 340,000
remote links worldwide. With a 20-year
heritage,
Microspace’s VELOCITY® satellite
services power more digital signage networks globally
than any other vendor, supporting CompUSA, Abercrombie & Fitch,
OOH Vision
and more.
The VELOCITY service is available as either a dedicated
solution or as an on-demand service, enabling customers
to easily and affordably expand bandwidth as their needs
change. Microspace is headquartered in the U.S. and has
a presence in Europe and Latin America. For more information,
visit www.microspace.com.
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