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Beverly Hills, CA (via PRWeb) – Hollywood Branding International announced an alliance with Digital cinema company Microspace Communications, to create the new Entertainment Nation Theater Network, a division of Hollywood Branding. Since 2001, Hollywood Branding has utilized movie theaters coast-to-coast for the deployment of marketing campaigns for national brands and federal agencies, using satellite technology.
In 2011, various production companies began inquiring about theatrical distribution of their entertainment content including live streaming of high-profile sporting events, throughout the US including Hollywood Branding International. “We began setting up calls with theater circuits to better understand the needs of the theaters and how we could build a bridge from the content producers to the cinemas. We spoke with over 50 circuits in a matter of a few weeks and learned the current state of theatrical distribution offers many areas for improvement. We wanted to work with the premiere satellite service and that is why we chose Microspace Communications. “ –Beverly Nation, President of Hollywood Branding.